Ukunyusa abathengisi befanitshala ’ Ukhuphiswano: m + umxholo & Ulawulo lwe-inventri ophantsi
Kule minyaka ingamashumi idlulileyo, ishishini lefanitshala ifumene utshintsho olukhawulezileyo, ukusuka kwiindlela zemveliso kwiimodeli zentengiso ukuya kutshintsha imfuno yabathengi, kwaye imeko yezorhwebo ihlala iphinde yaphinda. Ngakumbi ngokuchasene ne-backdrop ye-tubuthorl kunye nophuhliso olukhawulezileyo lwe-E-Commerce, ishishini lefanitshala lijamelene nokukhula kohlelo kunye neemfuno ezahlukeneyo zentengiso. Njengomsasazi wefanitshala, kufuneka unikezele njani uluhlu olubanzi lokukhetha ukwanelisa iimpawu ezahlukeneyo zabathengi bakho ngaphandle kokudala uluhlu lwe-inventri okanye ukwandisa umngcipheko wezemali?
Imeko yangoku yeshishini: Ukuphikisana phakathi kwe-inventri ingemva kunye nokuhlukaniswa kwemfuno yentengiso
Kwishishini lefanitshala, iingxaki ze-inventriplogi ye-inventri kunye nenqanaba lemali sele likhathazekile Abathengisi befenitshala bentengiso kunye nabavelisi. Ngenxa yolwahlulo lwemveliso yefanitshala, imibala kunye nobukhulu, imodeli yeshishini yemveli ifuna Abathengisi befenitshala bentengiso Ukutsala imali enkulu ye-inventri yokuhlangabezana neemfuno ezahlukeneyo zabathengi. Nangona kunjalo, esi siko lihlala likhokelela kwinani elikhulu lemali ebotshwe kunye nenqanaba elingazinzanga lezinto ezigciniweyo ngenxa yotshintsho lwexesha elithile, ukutshintsha izinto ezikhethiweyo zefashoni, ezinokubangela iindleko zokugcina kunye nolawulo. Ukujongana nale miceli mngeni, abathengisi befenitshala abaninzi banyula ukusebenza nabo Ifenitshala ephantsi ye-Moq amashishini emodeli. Le ndlela ivumela abathengisi ukuba baguqukele kwimithombo yezemveliso ezenziwe ngokwezifiso ngaphandle kokuthenga ngobuninzi, ukunciphisa uxinzelelo lwe-inventri. Kodwa kusekho isidingo sokufumana izisombululo ezingcono.
Umzekelo, kwicandelo lefestile yokutyela, imfuno yentengiso ayilindelekanga, nangona iimfuno zabathengi ziyahluka. I-inventri egqithisileyo ayichaphazeli i-capitality yemali, kodwa inokukhokelela kwimveliso yemveliso kwaye ingabizi. Imodeli yolawulo lwe-inventri yendabuko ye-Readnover yokusebenza kwe-Prenover yokusebenza kunye nokuphendula kwintengiso kwindawo yokutshintsha kwemarike ekhawulezayo.
Kwelinye icala, ngokukhula kwabathengi abakhulayo ukuze benze ubuqu kunye nokwenziwa ngokwezifiso, ngakumbi kwihotele, irestyu kunye nemarike yasekhaya ephezulu yekhaya, ngokwesiko ' imigangatho emiselweyo ’ Ifenitshala ayisabi sanele ukufumana imfuno yentengiso. Iiprojekthi ezahlukeneyo zihlala zifuna ifanitshala yezezifiso ezineendlela ezikhethekileyo zoyilo.
I-Inventi Gilemma: Ukulungelelanisa iyantlukwano kunye nolawulo lwe-inventri
Ukugcina uluhlu lwe-inventri enkulu lunemigangatho ephezulu ye-Down Kwindawo ethe tyaba ngokukhawuleza, eguqukayo eguqukayo, iindlela zemveli ze-moq (ubuncinci be-odolo) okanye ubuncinci be-odolo Abasasazi bahlala bejonge iindlela zokunciphisa umngcipheko we-Invenit yoLungiselelo ngelixa besabonelela abathengi bakhetha iimveliso ezahlukeneyo zeemveliso. Ukusombulula lo mngeni, Yumeya idlule kuphando oluninzi kunye neenzame zophuhliso, ukuzala M + umxholo (xuba & I-Multi) . Ngomzekelo wemveliso kunye ne-Innombolo yeNdawo yeThengiso, ingcinga ye-M + ibonelela ngesisombululo esincinci.
Isisombululo: Inkqubo yePotifoliyo
Enye indlela eya ethandwayo yimodeli yokudibanisa eguqukayo, evumela Abathengisi befenitshala bentengiso Ukubonelela ngenani elikhulu lokhetho lokwenza ngokwezifiso ngaphandle kokufumana yonke into eyahlukileyo. Ngokuxuba kunye nokuthelekisa izinto eziphambili zemveliso (ezinjengezihlalo, imilenze, iifreyimu, umva kunye neendawo ezinokubakho), abathengisi banokudala uluhlu olubanzi lweemveliso ezigqityiweyo ezivela kwisitokhwe esipheleleyo. Olu bhetyeheli lulungele kakhulu amashishini afundela amabanga aphezulu, anjengeehotele, ezihlala zifuna uyilo oluthile kodwa zininzi.
Iseti yokuqala yezitulo kwi-M + uthotho Yumeya . Le nkcukacha ifanekisela ukuguquguquka koyilo lwe-M + kwaye iphakamise isibakala sokuba ngohlengahlengiso oluncinci kunye notshintsho, imveliso eyahlukileyo ngokupheleleyo inokuveliswa. Obu bubuhle bengcinga ye-M + - amandla okusabela ngokulula kutshintsho kwintengiso kunye neemfuno zomntu ngamnye.
Yintoni uM+?
Yumeya’ I-M + ingcinga yenzelwe ukujongana nengxabano phakathi kolawulo lweempahla kunye neyantlukwano yentengiso. Ngokudibanisa ngokukhululekileyo isitulo esahlukileyo, umlenze / isiseko, isakhelo, kunye nemiliso ye-backrest kunye neendlela, m + isebenzisa i-n * n = n ² Indlela yokudibanisa yokwenza iinguqulelo ezahlukeneyo zemveliso, intlanganiso enkulu kwimfuno yentengiso yeemveliso ezahlukeneyo. Le nkqubo yokudibanisa iguquguqukayo ayisebenzi nje kuphela uxinzelelo lwe-inventri kodwa ikwaguqulela kwiimfuno zentengiso ezihlala zitshintsha. Okwangoku, m + ibonelela ngoluhlu olubanzi lweemveliso, kubandakanya nezitulo zokutyela, izitulo zokutyela zeLoun I-Café Izitulo zegumbi eliphakamileyo, izitulo zegumbi lendwendwe igumbi, kunye nezitulo zeOfisi, zonke zifihlakeleyo ukuze zifezekise iimfuno ezizodwa zabathengi ezahlukeneyo.
Izibonelelo zezisombululo zefenitshala eziguqukayo
l Inciphisa iindleko ze-IVenkile
Ngokunciphisa inani leeyunithi ze-inventri efunekayo, abathengisi banokusika ngokumangalisayo iindleko, imali eyintloko eboshwe kwiimveliso ezingaqhelekanga, kunye nemfuno yeenkqubo ezintsonkothileyo zendlela. Le ndlela ivumela abathengisi ukuba bagxile kwizinto abazifunayo - izinto eziphambili ezinokudityaniswa zenze uluhlu olubanzi lweemveliso, ngaloo ndlela kuncitshiswa uluhlu olungeyomfuneko.
l I I-MPOPUSE YOKUGQIBELA
Uloyilo olusemongolo lunceda abathengisi befenitshala ukuba bafundise iimveliso ezenziwe ngokwezifini ezizezinye ngaphandle kwesidingo sokuthenga yonke eyahlukileyo kwi-bulk. Ngelixa iimodeli zemveli zihlala zifuna abathengisi ukugcina uluhlu lweempahla ezinkulu zokudibana nemekethi yentengiso, m + ivumela abathengisi ukuba baphendule ngokukhawuleza kwiimfuno zabathengi kunye nokugcina iimeko zentengiso zinokutshintsha ngokukhawuleza iimeko zentengiso. Ixesha nje (i-jit) kunye nemveliso eyenziwe ngokwezifiso lolunye inzuzo ye-M +, ukunceda abavelisi ukuba bavelise oko badingayo uku-odola, ukunqanda ukuveliswa kunye nokwakha i-inventor. Le meko iguquguqukayo kunye nentengiso yenza ukuba abasasazi banike abathengi ukuba babonelele abathengi kwiimveliso ezifuna iindleko ezisezantsi kunye namaxesha amafutshane akhukhumeleyo, ukuphucula ukhuphiswano lwentengiso.
l Inqanaba eliphezulu lokwenza ngokwezifiso kunye nomngcipheko ophantsi
Isisombululo esiguquguqukayo sinika abathengisi ukuba bahlangabezane nemfuno yabathengi kunye nokwenziwa ngokwezifiso ngaphandle komngcipheko wokuba nenani elikhulu lezitayile ezingaqhelekanga ezinokungathengisi. Umzekelo, abathengisi banokunikezela ngamakhulu esihlalo esikhethekileyo ngamacandelo nje ambalwa, ngaphandle kwesidingo sokugcina uluhlu lwe-inventri enkulu kwinguqulo nganye. Oku kunciphisa zombini umngcipheko wezezimali kunye nenkunkuma ye-inventri.
l Amaxesha okuphendula ngokukhawuleza
Enye yezibonelelo ezibalulekileyo zesisombululo sefanitshala esiguqukayo kukuba abathengisi banokuphendula ngokukhawuleza kwimfuno yabathengi, ngakumbi ixesha elincinci okanye imfuno yexesha elithile. Endaweni yokuba akwazi ukujongana nezixa ezikhulu zoluhlu lweempahla ezingafakwanga, abathengisi banokuguquguquka ngakumbi ukuze bakwazi ukutshintsha iimfuno zabathengi. Oku bhetyebhetye kungekuphela nje ukuphucula ukwaneliseka kwabathengi, kodwa kuvumela abathengisi ukuba bazise iimveliso ezintsha okanye uyilo ngesaziso esifutshane, ukwandisa inzuzo yentengiso.
Ungayikhetha njani isisombululo esiguquguqukayo nesisebenzayo sefanitshala
Yumeya has released its second M+ portfolio, Venus 2001 range, which is ideal for dining chairs in restaurants and cafes and is designed to help furniture businesses reduce their stock. Ibonisa iinkuni eziqinileyo zijongeka kodwa zinamandla esinyithi. Uluhlu lunciphise isitokhwe phantse iipesenti ezingama-70 ngokuhambisa izinto ezisithoba ukuya kuthi ga kwi-27. Ukongeza, akukho zixhobo zikhethekileyo ziyafuneka kwaye izibini zezinto zinokutshintshwa kwimizuzu nje embalwa. Ukuqala ishishini ngempahla ephantsi, khetha enye yezitayile kwaye wongeze izinto ezintsha zokusebenzisa izixhobo zokusebenzisa izixhobo ezingakumbi.
I-mercury S I-Eries ivumela uluhlu lwezinto ezisezantsi kodwa ihlangabezana neemfuno ezahlukeneyo zentengiso. Isihlalo esi-6 kunye ne-7 umlenze / ukhetho olusisiseko lufikelela malunga neenguqulelo ezingama-42 ezahlukeneyo, ezifanelekileyo nakweyiphi na indawo yeshishini. Uluhlu lwe-Mercury lwenzelwe ukwazi ukuba lube nendawo enoyilo olunobuhlobo, olunobuhlobo nolunobuchule. Ingasetyenziswa kuzo zonke iindawo zorhwebo, ezinjengamagumbi ehotele, iindawo zikawonke-wonke, iindawo zokulinda, iiofisi, njl njl.
Yintoni engaphezulu, isisa sesakhelo size iwaranti yeminyaka eyi-10 . Ngobuchwephesha beenkozo zentsimbi, isitulo asingowenzi kwaye singenasithukuthezi, kwaye silula kwaye silungele ukusetyenziswa kwentengiso. Nge-tiger powder caides, nxiba ukunganyangeki amaxesha ama-5 ngaphezulu. Kulula ukuyifaka kwaye inokutshintshwa ngemizuzu, ukugcina iindleko zokufaka. Zonke ezi nkcukacha zenza ukuba imveliso iyakhuphisana ngakumbi.
Ukugqitywa
Kule mihla, kwishishini lefanitshala, ulawulo lweempahla kunye neyantlukwano yeemfuno zentengiso zihlala zingumngeni. I- M + umxholo Ayisiyiyo kuphela into entsha kuyilo lwemveliso, ikwamele intengiso entsha kunye nemodeli yeshishini ezizisa utshintsho olukhulu kwishishini lefanitshala. Ngendlela eguqukayo yokudibanisa izinto, m + isombulula ukuphikisana phakathi kolawulo lwe-inventri kunye neyantlukwano yentengiso, ikhuthaza utshintsho lwemodeli yeshishini lonke ishishini, kwaye iphucula ukhuphiswano lwe Abathengisi befenitshala bentengiso . Ngokutshintsha kwemfuno yentengiso, ulawulo lweempahla olusezantsi kunye nemowudi eguquguqukayo iya kuba yimbonakalo yeshishini. Abathengisi bamkele imbono ye-M + banokugcina i-agelity kwaye basebenzise amathuba entengiso phakathi kokhuphiswano oluvuthayo. Nge-M +, abathengisi bayakwazi ukunciphisa uxinzelelo lwe-Inventri, ukuphucula ukusebenza ngokukuko kunye nokuphendula kwentengiso, kwaye ke ufumane isikhundla esifanelekileyo kwimarike yexesha elizayo. Le modeli ayisiyo kuphela iguquguqukayo kwaye ingaphantsi komngcipheko, kodwa ikwaphucula ingeniso.
Iyonke, uLawulo lwe-Inventri ophantsi alupheleli ngokupheleleyo imali kunye nokusebenza kokusebenza, kodwa kukuphucula ukomelela kwentengiso kwaye kunciphisa i-inventloged backlog. Ngokusebenzisa iimodeli zemveliso eziguqukayo, imfuno eqikelelayo yemfuno kunye noyilo lweemodyuli, oovimba beefanitshala bayakwazi ukunciphisa uxinzelelo lweempahla kunye nokuphucula ukhuphiswano lweentengiso ngelixa ugcina iyantlukwano.