How dealers can open the furniture market in 2025
Positioning the target market
In 2025, the traditional furniture market will become more competitive. With consumers' increasing demand for personalisation, intelligence and environmental protection, and the urgent need for change in business premises, traditional home furnishing products and services have struggled to meet market demand, leading to increased market pressure. At the same time, the entry of emerging brands and cross-border competitors make the industry more competitive. For furniture dealers, accurate positioning of the target market will be the key to expanding customer resources and increasing market share. At the same time, many furniture companies are facing internal management challenges, including rising costs, raw material shortages and production inefficiencies. To meet these challenges, the furniture industry has had to undergo transformation and upgrading to improve production efficiency, optimise supply chain management and continue to innovate in product design and services.
Currently, the senior living market, outdoor market, hotel market and restaurant market are all showing different development trends. Understanding the changing needs of these markets can help you better formulate product and marketing strategies and seize the first opportunity.
- Senior livingmarket
The senior living market has become a fast-growing area as the global ageing process accelerates. As a distributor, it is crucial to choose the right products when dealing with elderly activities such as nursing homes. The core needs of senior living furniture focus on safety, comfort and ease of cleaning. Safety in particular is important because any accident that happens to an elderly person in a nursing home can have very serious consequences, so you need to choose furniture that is designed to effectively avoid safety hazards such as falls and stumbles. You need to pay particular attention to aspects such as non-slip design, stability, and seat height and support to ensure that the furniture provides maximum safety during use.
In addition, with the mobility of the elderly, the ease of cleaning of the furniture should not be ignored. Due to the inflexibility of the elderly, it is easy to cause the surface of the furniture to get dirty. Choosing materials that are easy to clean and durable can greatly reduce the cleaning burden of caregivers and improve the quality of life of both users and caregivers.
In addition to safety and ease of cleaning, many people in the rapidly evolving market also value innovative design. For example, seats designed to help the elderly stand up more easily, taking into account seat height and support adjustments, reduce the difficulty in getting up and lower the risk of falling. In addition, furniture with practical features such as walking stick holders and cup holders can greatly enhance convenience for the elderly, helping them to place and access their daily necessities more easily and enhancing their independence and mental health.
Therefore, when selecting products for the senior living market, you should not only focus on the quality and price of the furniture, but also make sure that it offers advantages in terms of safety, ease of cleaning and innovative design. This will help you stand out in a competitive market, fulfil your customers' needs and expand your market share.
- Outdoor market
Demand for the outdoor furniture market is growing at a rapid pace and is expected to grow at a CAGR of more than 5 per cent between 2025-2030, according to Mordor Intelligence's report, Outdoor Furniture Market Size & Share Analysis.
When targeting the outdoor market, the weather resistance and aesthetics of the furniture are particularly important, especially in commercial settings. Quality outdoor furniture not only needs to be able to withstand long periods of intense use, but also create a comfortable, warm and natural atmosphere that meets the consumer's need to get back to nature. When choosing outdoor furniture, special attention needs to be paid to its ability to withstand extreme weather conditions, such as strong sunlight, rain, wind and sand, to ensure that it remains in good condition under long-term use.
With the rise of environmental awareness, traders are placing more and more emphasis on environmentally friendly materials and high-quality materials for their furniture, such as recyclable materials and non-hazardous coatings.
Metal wood grain as an innovative technology has gradually become the highlight of the furniture industry in 2025. Metal wood grain technology was not yet widely used at spoga+gafa 2024, but at the Canton Fair in October of the same year, the technology attracted the attention of a large number of exhibitors and customers, demonstrating its great market potential.
Metal wood grain combines the durability of metal with the natural beauty of wood grain, and has excellent weather resistance, able to withstand strong sunlight, rain, sand and other extreme weather conditions, which is very suitable for outdoor furniture. Compared with traditional wood, metal wood grain is not easy to fade, corrosion resistance, and can maintain bright colours and clean appearance for a long time, which greatly reduces the maintenance cost. In addition, the environmental friendliness of metal wood grain is also recognised by the market. It reduces the dependence on natural wood, reduces the consumption of forest resources, and improves the recycling rate of materials through modern manufacturing processes, in line with the market demand for sustainable development.
Sun protection is a particularly critical point in outdoor furniture design. As outdoor furniture is exposed to the sun for a long time, it is very important to choose materials with UV function, which not only prolongs the service life of the furniture, but also keeps its appearance from fading. It is also important to use materials that are waterproof, windproof and mouldproof, as these features ensure that the furniture stays in good condition in all weather conditions and reduces maintenance costs.
- Hotel market
For the hotel industry, furniture not only needs to be durable and easy to clean, but also needs to be in line with the overall brand positioning and design style of the hotel, especially in high-end hotels, where consumers have higher requirements for furniture. Providing customised solutions that offer personalised and high-quality furniture products based on the hotel's style and brand image will help to enhance the customer's stay. At the same time, the public's concern for sustainable development has increased, the demand for environmentally friendly furniture is rising, and seizing this trend can open up new market opportunities.
Lightweight and stackable furniture is particularly important for hotel ballrooms. Ballroom layouts often require flexibility, so providing furniture that is easy to move and stack can reduce inventory and labour costs, improve operational efficiency, and help hotels respond more efficiently to changing needs.
- Restaurant Market
The demand for restaurant furniture is more focused on durability, functionality and design, especially in environments that face frequent and intense use. Depending on the type of restaurant (e.g. fast food chain, fine dining restaurant, café, etc.), you should provide furniture that matches the style of the premises. For instance, fast food chains require more functionality and durability of the furniture, whereas fine dining restaurants require more design, comfort, and detailing.Restaurant Furniture Market 2025 is growing at a rapid pace and the driving factors include catering industry, growing tourism, outdoor dining trend, and focus on sustainability and environmental protection. Multi-functionality, modular design, adjustable furniture, and integration of technology such as inbuilt charging ports are the current key trends.
Continuous innovation and launching new products that meet market needs
As you can see, innovation is the key to gaining market share.
Strengthen communication and co-operation with suppliers: co-operate with those suppliers who have strong R&D capabilities to ensure that they can provide innovative products that meet market trends. For example, smart furniture, eco-friendly materials, adjustable furniture, etc. to capture the hot trends of the future.
Regular new product launches: Establish a quarterly or half-yearly new product release programme to ensure that new products enter the market at every time period and to increase brand exposure.
Respond quickly to market feedback: Adjust product design or functionality based on customer feedback to make it more relevant to the market. For example, for the senior care market, furniture with more safety features can be introduced, while outdoor furniture can incorporate features such as waterproofing, UV protection, and the use of special coatings.
Focus on customer experience to enhance brand loyalty
Today, competition in the furniture industry is not just about the product itself, but the customer's buying experience is also key to determining whether they return.
Personalised recommendations: Understand customers' needs in detail and recommend products that match their preferences. If customers change to a new product style, recommend the right product solution in advance.
Provide customised services: In order to meet the individual needs of high-end customers, provide customised services, such as tailor-made furniture sizes and colour options. Focusing on innovation and customisation capabilities can help companies meet diversified market demands, enhance product differentiation, increase brand appeal, quickly adapt to market changes and improve customer satisfaction, thereby increasing competitiveness and leading to long-term cooperation. After-sales service guarantee: Find out their experience of using the product and whether they have new needs. Whether by phone, email or social media, continuous communication with customers and understanding their feedback on using the product can not only enhance customer loyalty, but also help you collect valuable opinions and suggestions to further improve your sales strategy.
Participate in Yumeya's new product launch and seize the market opportunity in 2025 together
In 2025, the key to opening up the furniture market lies not only in choosing the right products, but also in the power of continuous innovation and precise market development. Choosing a supplier with the ability to innovate and provide professional advice and strong after-sales support will be the key to your success.
In order to help you grasp the market opportunities in 2025, Yumeya will launch a number of new furniture products across its entire product line. As the first company in China to make metal wood grain chairs, Yumeya has been researching metal wood grain technology for more than 25 years. Our new products will continue to focus on comfort, safety, durability and eco-friendly design, while providing a variety of innovative designs to help you meet the needs of different customer groups.
By attending one of our upcoming launches, you'll be able to see our latest designs and products and get first-hand market information and promotional support. Want to know how our latest products can help you solve inventory problems, achieve more flexible stock management and improve sales efficiency? Want to know how our latest products can help you reduce after-sales troubles?
Yumeya will provide you with more competitive products and all-round support to help you quickly open up the market and seize the first opportunity in the industry in 2025!
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