From Solid Wood to Metal Wood Grain: How Furniture Dealers Can Switch Tracks for Better Efficiency

Traditional solid wood chairs are losing their absolute edge

Solid wood furniture has become mainstream because humans are naturally attracted to nature, a concept known as “life first”. It explains why we often feel more relaxed and content in natural environments. The natural color and texture of the wood is smooth to the touch, and exposure to wood reduces blood pressure and heart rate, similar to the effect of spending time in nature. This physiological response is often accompanied by feelings of comfort and warmth, which suggests that wood has a calming effect on our nervous system. However, in the high-frequency, high-intensity restaurant operating environment, the disadvantages of solid wood furniture are gradually exposed.

1, Surface cracking

In the environment of frequent changes in temperature and humidity, solid wood is prone to surface cracking and other problems, especially in the dining area by the window, ventilation, this change is more obvious. Dealers often need to deal with this type of situation in the after-sales, customer experience is also easily affected.

2, Transportation process is easy to bump

wood materials are more fragile, long-distance transportation process is easy to bump and defects. For customers who need to set up quickly and open urgently, an accidental small damage may affect the progress and impression of the whole project.

3,Natural conditions of the components are limited, easy to shake over time

Many solid wood chairs are used a little longer, due to the thermal expansion and contraction properties of wood, easy to appear slightly loose or shaking. Part of the low-priced products to control costs, the use of more rudimentary treatment in the structure of the connection, time will affect the stability and security.

The above mentioned solid wood products are prone to cracking and deformation, high weight and high maintenance costs. At the same time, the international market is quietly changing - in the commercial furniture with a more mature knowledge of the region, metal wood grain chairs are gradually entering the public's field of vision, becoming the new favorite project furniture.

Metal Wood Grain Chair: the balance between aesthetics and practicality

The core advantage of Metal Wood Grain Chair, as the name suggests, lies in combining the natural appearance of solid wood with the sturdy performance of metal. Through advanced thermal transfer technology, the metal surface shows a delicate and realistic wood grain texture, which is not only visually almost indistinguishable from natural wood, but also warm and friendly to the touch, giving the space a warm and natural texture.

At the same time, the internal structure of the high-strength metal frame, with excellent impact resistance, moisture resistance and corrosion resistance, effectively overcoming the traditional solid wood furniture in the humid, changing environment is easy to expand, deformation, cracking of the common problems, greatly extending the service life, truly realize “good-looking and durable”.

As a modern commercial space furniture innovation, metal wood grain chair not only functionally meets the high-frequency, high-intensity operational needs, but also with elegant design and natural texture, perfectly integrated into high-end commercial premises, becoming the ideal choice for both space aesthetics and practical value.

How to open the market of Metal Wood grain Chair?

Currently, the global furniture industry is facing unprecedented competition and challenges. As consumer demand becomes increasingly diversified and the market continues to fragment, the traditional furniture supply model - high MOQ, long lead time, standardized products - is no longer able to meet the increasingly flexible project-based, customized procurement needs.

Especially in the field of restaurant furniture, how to win customers with a lower threshold and faster response time? At the same time, more and more furniture companies began to focus on brand building, improve product quality and service experience, in order to win the trust and loyalty of consumers. In the current white-hot competition, the economic decline after the epidemic, “cost” has become an important criterion for the selection of commercial space - cost-effective, is the core competitiveness of their continued pursuit.

However, in most European and third-country markets, furniture dealers still have limited knowledge of metal wood grain chairs. They are more accustomed to the touch and texture of solid wood, and have a lot of doubts about whether the new material is “high-end” enough, whether it is durable, and whether it is accepted by the public. As an intermediary connecting the market and consumers, dealers are in a key position. This requires a trust-building process.

Novice dealers: more concerned about intuitive factors, such as product appearance and price, fast and slow delivery time, etc. Focus on brand awareness: well-known brands may have a certain reputation in the market.

Dealers with some experience: besides price and quality, pay more attention to the stability of suppliers and the feasibility of long-term cooperation. Production capacity and customization ability are also looked at.

Dealers who have been in the industry for many years: Increasing demand for design and functionality, more attention to environmental protection and sustainability. More flexibility in cooperation and long-term development plans are required.

This requires finding a suitable manufacturer of metal wood grain furniture.

• See if transportation, storage, and delivery are optimized across the board

Compared to traditional solid wood chairs, most metal wood grain chairs are equipped with convenient designs such as stackable and dismantleable (KD structure), which dramatically reduces the transportation volume and improves the efficiency of loading cabinets.

In terms of inventory mechanism, some high-quality manufacturers with the introduction of 0 MOQ product strategy for dealers entering a new market to reduce the cost of trial and error - even if the early cabinet volume is not full, you can use flexible inventory to make up a full cabinet shipment; can be mixed and fast response to help dealers with less risk to achieve the product testing and market launch.

• See if it meets environmental regulations

In the European region, EPR regulations have officially covered the furniture industry, with clear requirements for recycling and reuse. With its high recycling rate (frame metal can be recycled, wood grain film can be separated and disposed of), metal wood chairs are more likely to pass the environmental review than solid wood products. The FSC certification process for metal materials is also faster, saving a lot of time and cost for sales qualification applications.

• See whether to adapt to the product logic of “high efficiency + low cost”

In hotels, cafes, banquet halls and other venues that are extremely sensitive to turnover rate and cost control, metal wood grain chairs bring substantial operational improvements with lower weight per chair, higher stability, and less after-sales risk. Lighter chairs mean faster setup and cleanup, lower staff training costs and physical demands, and longer life cycles.

• Is there a low-threshold cooperation policy suitable for initial customers

As a manufacturer, a more flexible cooperation approach could help dealers lower the market entry barrier if offered:

1. 0 MOQ Policy: 0 MOQ products provide a flexible option for customers who are in the early purchasing stage and are temporarily unable to fill a full cabinet. 0 MOQ products can be used to fill the empty space in the cabinet, thus reducing logistics costs and optimizing transportation arrangements.

2. Stock Item Plan ： To facilitate the initial rollout, for first time buyers of our products, the Stock Item Plan  means that there is no need for a large order to try out our products and start using them easily and without stress. ;

3. Support for customization and OEM: for customer groups with specific style needs, it is easier to establish a differentiated brand.

Choosing a trustworthy manufacturer that truly has the ability to deliver on a large scale with the goodwill to work together over the long term is the key to securing a smooth project. We always recommend - “Always inspect the factory”. We have seen too many customers attracted by the “exquisite appearance” of the samples, only to be in trouble in the end due to the shrinking quality of the big goods, rough workmanship and delayed delivery.

As the first manufacturer in China to apply metal wood grain technology to commercial furniture, Yumeya has more than 27 years of experience in the industry. After 3 exhibitions in the Middle East, with innovative furniture design, fast delivery and commitment to quality, we are confident that Yumeya Furniture can help you open up a different furniture market.

You are welcome to verify our products, craftsmanship and team for yourself on the show floor. During this year's show, in order to help more customers lower the threshold of cooperation, on-site participation will give you a chance to equally share $4,000 coupons by simply following our social media platform! The bonus can be used to purchase samples or order credit, especially for first-time customers, aiming to let more partners start their first purchase with zero burden.We can't wait to meet you at Stand SS1 A121-A from May 27-29.